The bubble tea wave is sweeping India, but entrepreneurs face a big question: **Should you start your own independent shop or join a franchise like EasyBoba?
Let’s compare both models for the Indian market, where challenges like high rents, supply chain gaps, and brand building make this decision crucial.
Franchise Model (The EasyBoba Advantage)
✅ Pros:
– Instant brand recognition (no need to build trust from scratch)
– Proven systems for operations, recipes and supply chain
– Lower risk with training and support
– Faster break-even due to existing customer base
❌ Cons:
– Higher initial investment (franchise fee + royalties)
– Less menu flexibility
💡 Best for: Those who want a ready-to-run business with less trial-and-error
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2. Independent Shop (The DIY Path)
✅ Pros:
– Complete creative freedom (try fusion flavors like masala chai boba!)
– No royalty payments
– Unique brand identity
❌ Cons:
– High marketing costs to build awareness
– Supply chain headaches (sourcing quality ingredients)
– Operational risks without proven systems
💡 Best for: Visionaries with deep pockets who want full control
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The Indian Reality Check
In our market:
📍 Customers often prefer known brands over new players
📍 Real estate costs make location selection critical
📍 Consistency is hard without established supply chains
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My Take?
For most entrepreneurs, a franchise like EasyBoba offers:
✔ Lower risk
✔ Faster ROI
✔ Ongoing support
But if you have strong funding and want to create something totally unique, going independent could work.
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What’s your view?
– Would you choose franchise or independent?
– Seen any successful independent bubble tea brands?
(Let’s discuss in comments! And if you’re curious about EasyBoba’s franchise model, feel free to DM me.)
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